Uncertainty in decision making means that the nature of the ...

[SGallaher96]

Uncertainty in decision making means that the nature of the problem itself is unclear and is the most difficult decision situation.
 
 Indicate whether the statement is true or false

Question 2

Exploratory research
 a. identifies the sampling frame and sampling procedure
  b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
  c. provides information that helps the manager evaluate and select a course of action
  d. is essential to ensure that marketing programs are proceeding in accordance with preset plans

[sierramartinez]

Answer to Question 1

F
This represent ambiguity. Uncertainty means that the manager grasps the general nature of desired objectives, but the information about alternative is incomplete.

Answer to Question 2

B
Exploratory research is used in the early stages of decision-making to help identify the problem or opportunity and the alternatives that may be feasible.

[SGallaher96]

Gracias!

[brbarasa]

Excellent