Author Question: Uncertainty in decision making means that the nature of the problem itself is unclear and is the ... (Read 114 times)

SGallaher96 · **on:** Jun 29, 2018

Uncertainty in decision making means that the nature of the problem itself is unclear and is the most difficult decision situation.

Indicate whether the statement is true or false

Question 2

Exploratory research
a. identifies the sampling frame and sampling procedure
b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
c. provides information that helps the manager evaluate and select a course of action
d. is essential to ensure that marketing programs are proceeding in accordance with preset plans

sierramartinez · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
This represent ambiguity. Uncertainty means that the manager grasps the general nature of desired objectives, but the information about alternative is incomplete.

Answer to Question 2

B
Exploratory research is used in the early stages of decision-making to help identify the problem or opportunity and the alternatives that may be feasible.