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Author Question: Volvo's safety image and the Marlboro Man are both examples of which of the following? a. strategic ... (Read 78 times)

jilianpiloj

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Volvo's safety image and the Marlboro Man are both examples of which of the following?
 a. strategic continuity c. psychological continuity
  b. physical continuity d. image continuity

Question 2

Economic sanctions that are imposed unilaterally by one country tend to be more effective than those imposed multilaterally by countries.
 
 Indicate whether the statement is true or false



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Toya9913

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Answer to Question 1

C
Both are examples of an IMC with consistent attitude towards a firm and its brand.

Answer to Question 2

F




jilianpiloj

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


kalskdjl1212

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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