« previous next »

Author Question: A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a ... (Read 111 times)

tfester

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a (albeit steel-reinforced) Volvo and explaining that the car could withstand a large force. This is an example of a company using ____ to change attitudes.
 a. peripheral processing
  b. schemas
  c. associations
  d. counterarguments
  e. strong arguments

Question 2

A packet of Hershey's chocolate syrup inside a box of Duncan Hines cake mix is a good example of:
 a. brand licensing.
 b. brand association.
 c. co-branding.
 d. brand trading.
 e. co-marketing.


FergA

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Constructing large motifs from smaller ones Constructing large motifs from smaller ones
Frederick Douglass, having escaped from slavery in 1836, attracted large audiences as an antislavery Frederick Douglass, having escaped from slavery in 1836, attracted large audiences as an antislavery
“Mission Accomplished” proclaimed the banner on the USS Abraham Lincoln, where on May 1, 2003, Presi “Mission Accomplished” proclaimed the banner on the USS Abraham Lincoln, where on May 1, 2003, Presi
A TECH 2 scan tool is the factory scan tool used on General Motors vehicles. A TECH 2 scan tool is the factory scan tool used on General Motors vehicles.
Anatomy of the Large Intestine By the time chyme reaches the large intestine, most of its nutrients Anatomy of the Large Intestine By the time chyme reaches the large intestine, most of its nutrients
Americium-243 has a decay constant of 9.39 × 10-5 years-1. How long will it take Americium-243 has a decay constant of 9.39 × 10-5 years-1. How long will it take
Video: Medullary osmotic gradient: countercurrent multiplier, urea recycling & vasa recta countercurrent exchange

For a complete list of videos, visit our video library