« previous next »

Author Question: A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a ... (Read 106 times)

tfester

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a (albeit steel-reinforced) Volvo and explaining that the car could withstand a large force. This is an example of a company using ____ to change attitudes.
 a. peripheral processing
  b. schemas
  c. associations
  d. counterarguments
  e. strong arguments

Question 2

A packet of Hershey's chocolate syrup inside a box of Duncan Hines cake mix is a good example of:
 a. brand licensing.
 b. brand association.
 c. co-branding.
 d. brand trading.
 e. co-marketing.


FergA

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Whenever a vehicle is raised off the ground, a safety stand should be placed under the frame, axle, ... Whenever a vehicle is raised off the ground, a safety stand should be placed under the frame, axle, ...
A warning sticker on an E85 pump warning to only use this fuel in vehicles designated as flexible ... A warning sticker on an E85 pump warning to only use this fuel in vehicles designated as flexible ...
Some vehicles will display a message if an evaporative control system leak is detected that could ... Some vehicles will display a message if an evaporative control system leak is detected that could ...
DID YOU KNOW? DRIVING FAST CAUSES HAIR LOSS DID YOU KNOW? DRIVING FAST CAUSES HAIR LOSS
Pangaea 200 Million Years Ago Pangaea 200 Million Years Ago
What amount was invested 35 years ago at 7% compounded semiannually if the value of the ... What amount was invested 35 years ago at 7% compounded semiannually if the value of the ...
Video: Splitting of Sugar, Oxidation/ Reduction & ATP Generation

For a complete list of videos, visit our video library