Author Question: A retailer employing the mass merchandising formula can get trapped in an endless cycle of lower ... (Read 20 times)

storky111 · **on:** Jun 29, 2018

A retailer employing the mass merchandising formula can get trapped in an endless cycle of lower margins, frequent sales promotions, higher traffic, and higher efficiency.

Indicate whether the statement is true or false

Question 2

When two discount department stores such as Sears and JCPenney compete for the same customer, what type of competition is occurring?
a. Intertype
b. Conceptual
c. Divertive
d. Intercept
e. Intratype