This topic contains a solution. Click here to go to the answer

Author Question: _____ is the extent to which potential demand for the retailer's goods and services is concentrated ... (Read 110 times)

sammy

  • Hero Member
  • *****
  • Posts: 818
_____ is the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts, ZIP code areas, or parts of the community.
 a. Demand gravity
  b. Demand growth
  c. Demand concentration
  d. Demand density
  e. Demand elasticity

Question 2

When a retailer chooses to use all the money it can afford to spend on advertising, the retailer is using which method to determine its advertising budget?
 a. Percentage-of-sales
  b. Task-and-objective
  c. Affordable
  d. Competitive parity
  e. Concentrated target market



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcni194

  • Sr. Member
  • ****
  • Posts: 311
Answer to Question 1

D

Answer to Question 2

C




sammy

  • Member
  • Posts: 818
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


scottmt

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Excellent

 

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

For a complete list of videos, visit our video library