Author Question: _____ is the extent to which potential demand for the retailer's goods and services is concentrated ... (Read 160 times)

sammy · **on:** Jun 29, 2018

_____ is the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts, ZIP code areas, or parts of the community.
a. Demand gravity
b. Demand growth
c. Demand concentration
d. Demand density
e. Demand elasticity

Question 2

When a retailer chooses to use all the money it can afford to spend on advertising, the retailer is using which method to determine its advertising budget?
a. Percentage-of-sales
b. Task-and-objective
c. Affordable
d. Competitive parity
e. Concentrated target market