Which of the following questions should NOT be used to assess the quality of retail competition in a particular geographic market?
a. What is their market share?
b. How promotion oriented are they?
c. How price oriented are they?
d. How customer oriented are they?
e. How long they have been in business?
Question 2
Which of the following factors is NOT normally considered by the retailer before setting an advertising objective?
a. The supplier support available to the retailer
b. Size of trading area
c. Age of the store
d. Types of goods sold by the retailer
e. Media alternatives available to the retailer