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Author Question: Competition is different than conflict because: a. In competition the parties do not try to impede ... (Read 35 times)

V@ndy87

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on: Jun 29, 2018
Competition is different than conflict because:
 a. In competition the parties do not try to impede each other's goal attainment.
  b. Competition is personal.
  c. In conflict the parties' goals are compatible.
  d. Competition is self-centered.
  e. Competition is direct.

Question 2

Disney sells magic, not just entertainment. Harley sells excitement not just motorcycles. These are examples of:
 a. price quality positioning. c. product user positioning.
  b. use or applications positioning. d. product class positioning.


Tabitha_2016

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D
Products using a product class positioning differentiate themselves as leaders in a product category, as they define it. Disney selling magic is defining the product category.


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