One of the main differences between the traditional view of ...

[09madisonrousseau09]

One of the main differences between the traditional view of advertising and consumer-centric view of advertising is that:
 a. consumer-centric advertising is designed primarily to sell its merchandise.
  b. traditional orientation views advertising as a service.
  c. consumer-centric retailers are moving towards a one way advertising service.
  d. consumer-centric orientation views advertising as a service.
  e. traditional orientation views advertising as part of the process of building relationships.

Question 2

When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.
 
 Indicate whether the statement is true or false

[leahchrapun]

Answer to Question 1

D

Answer to Question 2

F

[09madisonrousseau09]

Gracias!

[kjohnson]

Excellent