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Author Question: One of the main differences between the traditional view of advertising and consumer-centric view of ... (Read 223 times)

09madisonrousseau09

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One of the main differences between the traditional view of advertising and consumer-centric view of advertising is that:
 a. consumer-centric advertising is designed primarily to sell its merchandise.
  b. traditional orientation views advertising as a service.
  c. consumer-centric retailers are moving towards a one way advertising service.
  d. consumer-centric orientation views advertising as a service.
  e. traditional orientation views advertising as part of the process of building relationships.

Question 2

When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.
 
 Indicate whether the statement is true or false



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leahchrapun

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Answer to Question 1

D

Answer to Question 2

F




09madisonrousseau09

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


matt95

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Reply 3 on: Yesterday
:D TYSM

 

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