One of the main differences between the traditional view of advertising and consumer-centric view of advertising is that:
a. consumer-centric advertising is designed primarily to sell its merchandise.
b. traditional orientation views advertising as a service.
c. consumer-centric retailers are moving towards a one way advertising service.
d. consumer-centric orientation views advertising as a service.
e. traditional orientation views advertising as part of the process of building relationships.
Question 2
When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.
Indicate whether the statement is true or false
Organization of traditional source records
Main arteries of the arm
Anterior view of shoulder blade
comparisons/differences
Birds-eye view of land