The respondent's frame of reference refers to the: a. ...

[geoffrey]

The respondent's frame of reference refers to the:
 a. respondent's native language.
  b. viewpoint a respondent adopts when answering a question.
  c. dictionary commonly used by the respondent.
  d. respondent's stage in the family life cycle.
  e. respondent's native culture.

Question 2

A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:
 a. a mail survey.
  b. personal interviews.
  c. the observation method.
  d. telephone interviews.
  e. Any of the above would be suitable.

[momo1250]

Answer to Question 1

B

Answer to Question 2

B