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Author Question: The respondent's frame of reference refers to the: a. respondent's native language. b. viewpoint a ... (Read 83 times)

geoffrey

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  • Posts: 880
on: Jun 29, 2018
The respondent's frame of reference refers to the:
 a. respondent's native language.
  b. viewpoint a respondent adopts when answering a question.
  c. dictionary commonly used by the respondent.
  d. respondent's stage in the family life cycle.
  e. respondent's native culture.

Question 2

A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:
 a. a mail survey.
  b. personal interviews.
  c. the observation method.
  d. telephone interviews.
  e. Any of the above would be suitable.


momo1250

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  • Posts: 338
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B


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