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Author Question: The unedited responses from a respondent exactly as indicated by that respondent are referred to as ... (Read 32 times)

luminitza

  • Hero Member
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  • Posts: 555
on: Jun 29, 2018
The unedited responses from a respondent exactly as indicated by that respondent are referred to as _____.
 a. codes
  b. files
  c. raw data
  d. strings

Question 2

Which of the following entails creating or reinforcing a brand association with an important product feature?
 a. positioning by product feature c. positioning by product aspect
  b. positioning by product attribute d. positioning by product characteristic


miss.ashley

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  • Posts: 371
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B
Definition of positioning by product attribute


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