Author Question: How do editors handle categorical responses, such as questions that ask a respondent to mark yes or ... (Read 479 times)

darbym82 · **on:** Jun 28, 2018

How do editors handle categorical responses, such as questions that ask a respondent to mark yes or no?
a. dummy coding
b. nominal coding
c. discrete coding
d. checklist coding

Question 2

Historically, how were U.S. advertising agencies compensated for their purposes?
a. labor-based-fee system
b. 15 compensation system
c. performance-based-fee programs
d. reduced-commission systems