When students of a marketing research course are asked to allocate 100 points among four members of the group to represent the effort put forth by each member, this is an example of what type of scale?
a. Graphic-ratings scale
b. Semantic-differential scale
c. Constant-sum scale
d. Stapel scale
e. Likert scale
Question 2
What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and where people cannot converse in English?
a. Semantic-differential scale
b. Stapel scale
c. Faces scale
d. Likert scale
e. Graphic-ratings scale
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