Author Question: Identify the type of scale from the following data. Indicate your agreement or disagreement with ... (Read 32 times)

mwit1967 · **on:** Jun 29, 2018

Identify the type of scale from the following data.

Indicate your agreement or disagreement with the following statement: Prices at Target are unreasonable (circle one).
Strongly Disagree Neither Agree Agree Strongly
Disagree nor Disagree Agree
1 2 3 4 5
a. Stapel scale
b. Likert scale
c. Semantic-differential scale
d. Graphic-ratings scale
e. Constant-sum scale

Question 2

A person scoring 78 out of 100 possible on a Likert scale indicates:
a. the person has a favorable attitude toward the object.
b. the person has an unfavorable attitude toward the object.
c. the person is neutral toward the object.
d. the person has a favorable attitude when compared to the average score of 60.
e. the person's attitude is twice as favorable as a person's whose score was 39.