Author Question: In _____, the parties identify more than one issue where disagreement exists and then agree to trade ... (Read 67 times)

wenmo · **on:** Jun 29, 2018

In _____, the parties identify more than one issue where disagreement exists and then agree to trade off these issues so that each party has one of its top-priority issues satisfied.
a. use non-specific compensation
b. cut the costs for compliance
c. expand the pie
d. find a bridge solution
e. logroll

Question 2

The first step in developing a distribution program is an analysis by the manufacturer of __________ and the level of support the manufacturer needs from channel members.
a. target market needs
b. reseller capabilities
c. financial goals
d. marketing objectives
e. the amount and location of display space