One of the advantages of the observation technique is that, ...

[Zulu123]

One of the advantages of the observation technique is that, unlike the communication technique, it captures the past and the future intentions of the consumer.
 
 Indicate whether the statement is true or false

Question 2

Memory measures are used by marketers to understand what consumers believe about different brands and companies.
 
 Indicate whether the statement is true or false

[Tonny]

Answer to Question 1

F

Answer to Question 2

T