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Author Question: One of the advantages of the observation technique is that, unlike the communication technique, it ... (Read 142 times)

Zulu123

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on: Jun 29, 2018
One of the advantages of the observation technique is that, unlike the communication technique, it captures the past and the future intentions of the consumer.
 
 Indicate whether the statement is true or false

Question 2

Memory measures are used by marketers to understand what consumers believe about different brands and companies.
 
 Indicate whether the statement is true or false


Tonny

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

T


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