Author Question: Proctor & Gamble made a marketing blunder in Japan when it initially launched a thinner diaper. ... (Read 29 times)

vicky · **on:** Jun 29, 2018

Proctor & Gamble made a marketing blunder in Japan when it initially launched a thinner diaper.

Indicate whether the statement is true or false

Question 2

Which of the following is an example of the communication method of obtaining data?
a. The researcher classifies people into social class strata by personally rating the furniture in their homes via on-site visits.
b. A researcher infers people's reactions to a product display by noting how long they stand in front of it.
c. A researcher assesses the popularity of various museum exhibits by noting tile wear in front of each exhibit.
d. A researcher measures consumer attitudes by means of subjects' responses to a questionnaire.
e. A researcher notes the gender and race of each person making a purchase during a special sale.

ErinKing · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Proctor & Gamble launched a thicker diaper in Japan, but they should have launched a thinner diaper. Japanese mothers change diapers more frequently and have less room to store diapers.

Answer to Question 2

D