Most Asian consumers have low levels of brand loyalty. Indicate ...

[nmorano1]

Most Asian consumers have low levels of brand loyalty.
 
 Indicate whether the statement is true or false

Question 2

In the context of marketing research, a consumer's anticipated or planned future behavior is referred to as:
 a. intention.
  b. motivation.
  c. goal orientation.
  d. need satisfaction.
  e. lifestyle.

[aburgess]

Answer to Question 1

F
Most Asian consumers have a strong aversion to uncertainty, which results in high-brand consciousness, strong brand loyalty, and a greater insistence on quality.

Answer to Question 2

A

[nmorano1]

Gracias!

[apple]

Thanks for the timely response, appreciate it