Author Question: Most Asian consumers have low levels of brand loyalty. Indicate whether the statement is true or ... (Read 43 times)

nmorano1 · **on:** Jun 29, 2018

Most Asian consumers have low levels of brand loyalty.

Indicate whether the statement is true or false

Question 2

In the context of marketing research, a consumer's anticipated or planned future behavior is referred to as:
a. intention.
b. motivation.
c. goal orientation.
d. need satisfaction.
e. lifestyle.

aburgess · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Most Asian consumers have a strong aversion to uncertainty, which results in high-brand consciousness, strong brand loyalty, and a greater insistence on quality.

Answer to Question 2

A