Author Question: In which of the following situations would a discontinuous/omnibus panel be the most appropriate? a. ... (Read 72 times)

student77 · **on:** Jun 29, 2018

In which of the following situations would a discontinuous/omnibus panel be the most appropriate?
a. To gain insights into changes in consumers' purchases and attitudes
b. To determine if members of the panel switched brands from one time period to the next
c. To determine how consumers feel about two different product package by varying panel questions from one panel measurement to the next
d. To have a focus group moderator ask participants about their views on a new advertisement.
e. All of the above.

Question 2

_____ refers to actions taken to limit the use of scarce natural resources.
A) Addictive behavior
B) Ethical sourcing
C) Conservation behavior
D) Greenwashing
E) Compulsive behavior