Author Question: Marketers selling their products in the United Arab Emirates should only use Arabic in their ... (Read 92 times)

cookcarl · **on:** Jun 29, 2018

Marketers selling their products in the United Arab Emirates should only use Arabic in their marketing communications.

Indicate whether the statement is true or false

Question 2

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouthwash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is primarily a(n):
a. exploratory study.
b. descriptive study.
c. lab experiment.
d. field experiment.
e. turnover analysis.

jennafosdick · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
A significant proportion of consumers in the UAE do not speak the national language of Arabic. Guest workers in these countries are predominantly Indian, Pakistani, and Southeast Asian. In targeting these markets, firms would benefit from using English, which is widely understood, and the main language used in business rather than Arabic.

Answer to Question 2

B