Author Question: Which of the following is a limitation of individual depth interviews? a. They are typically much ... (Read 28 times)

jenna1 · **on:** Jun 29, 2018

Which of the following is a limitation of individual depth interviews?
a. They are typically much more expensive than groups.
b. They generally do not get the same degree of client involvement as focus groups.
c. They are physically exhausting for the moderator, so it is difficult to cover as much ground in one day as it is with groups.
d. Only a and b
e. a, b, and c.

Question 2

Deviant consumer behavior is behavior regarded as deviant if:
A) it is unexpected.
B) it deals with charitable behavior.
C) it is unintentional.
D) it deals with environmental consciousness.
E) it is sanctioned by members of society.