Multicultural marketing is the use of strategies that: A) ...

[JGIBBSON]

Multicultural marketing is the use of strategies that:
 A) simultaneously appeal to a variety of societies.
  B) target each subculture with a different marketing campaign.
  C) globalize marketing, assuming that there are no cultural differences.
  D) cluster groups across national boundaries.
  E) address a culture's resistance to change.

Question 2

The top 100 companies in the world control about ___________________ _ percent of foreign assets, employ 6 million workers, and account for as much as 7 percent of total world economic activity.
 Fill in the blank(s) with correct word

[ttt030911]

Answer to Question 1

A

Answer to Question 2

20
twenty