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Author Question: Which of the following best describes Gen Xers' consumer behavior? A) They like to take time to ... (Read 17 times)

viki

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on: Jun 29, 2018
Which of the following best describes Gen Xers' consumer behavior?
 A) They like to take time to research products and customize them to their own taste.
  B) They are accustomed to shopping in stores and online.
  C) They are cynical about obvious marketing techniques.
  D) They notice advertising messages that appeal to nostalgia for their younger days.
  E) All of these are correct.

Question 2

Which of the following is not a way to minimize the risk of domestication?
 a. Partnering with local companies
  b. Creating local expertise in product manufacturing
  c. Using local suppliers
  d. All of the above are ways to minimize risks.


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beccamahon

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

D
A company can minimize its risk by being a model corporate citizen in every country where it operates. A company can also minimize its risk by partnering with local companies, creating local expertise in product manufacturing and management, and/or using local suppliers.


viki

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bdobbins

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Reply 3 on: Yesterday
Wow, this really help

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