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Author Question: A firm that has manufacturer's representatives can range in its involvement from having a local ... (Read 33 times)

iveyjurea

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on: Jun 29, 2018
A firm that has manufacturer's representatives can range in its involvement from having a local sales office operated by local and/or international sales representatives, to a wholly-owned subsidiary.
 
 Indicate whether the statement is true or false

Question 2

_____ is the extent to which the group has the capacity to deliver rewards and sanctions.
 A) Coercive power
  B) Credibility
  C) Personal selling
  D) Expertise
  E) Negative advertising


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lkoler

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
A firm that has manufacturer's representatives can range in its involvement from having a local sales office operated by local and/or international sales representatives, to a wholly-owned subsidiary and controlling every aspect of the marketing function, including the distribution function.

Answer to Question 2

A


iveyjurea

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

gcook

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Reply 3 on: Yesterday
Gracias!

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