Author Question: Discuss the advantages of trade shows as a sales promotion technique?[br][br][b][color=red]Question ... (Read 31 times)

casperchen82 · **on:** Jun 29, 2018

Discuss the advantages of trade shows as a sales promotion technique?

Question 2

Happy Kid Toys conducted a study on children between the ages of four and ten to determine the kind of toys they liked to receive as gifts during Christmas. The study concluded that roughly 75 percent of the requests made to Santa Claus were for things they had seen on TV. This is best thought of as an example of:
A) reference group influence on children.
B) peer group influence on consumers.
C) homophilous group influence on children.
D) media influence on children.
E) the influence of opinion leaders on children.

ciecieme · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Trade shows and exhibitions offer potential buyers and sellers a chance to meet face-to-face, as they bring many decision makers to a single location for a limited time, enabling firms to get their message to a large number of people at one time. In a typical promotional environment, the seller must pitch the product to the buyer; for trade shows and exhibits, however, the visitors are the ones who approach the seller, searching for new products and suppliers. Finally, trade shows and exhibits provide a neutral location for doing business and bring together managers from different departments in buyers' organizations, thus increasing the probability of meeting every decision maker who will influence the buying decision.

Answer to Question 2

D