Answer to Question 1
With time, it is becoming increasingly clear that sales promotion is emerging as an important component not only of the promotional strategy, but of a company's brand strategy. Brand managers are noting that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes; consequently, companies such as Ford and Phillip Morris are involving sales promotion firms when deciding on brand strategies. Important growth is anticipated especially in the area of point-of-purchase displays.
Answer to Question 2
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The Sun in false-color ultraviolet image
Malignant melanoma. This photograph demonstrates the highly characteristic color of this tumor.
A color-enhanced MRI image of the skull.
Delta method question
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Economic question 5