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Author Question: Discuss the future of sales promotion.[br][br][b][color=#FA1639]Question 2[/color][/b][br][br]_____ ... (Read 244 times)

yoooooman

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on: Jun 29, 2018
Discuss the future of sales promotion.

Question 2

_____ is doing what the group or social influencer asks.
 A) Valence
  B) Discord
  C) Embodiment
  D) Compliance
  E) Reactance


anyusername12131

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Reply #1 on: Jun 29, 2018
Answer to Question 1

With time, it is becoming increasingly clear that sales promotion is emerging as an important component not only of the promotional strategy, but of a company's brand strategy. Brand managers are noting that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes; consequently, companies such as Ford and Phillip Morris are involving sales promotion firms when deciding on brand strategies. Important growth is anticipated especially in the area of point-of-purchase displays.

Answer to Question 2

D


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yoooooman

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Reply #2 on: Jun 29, 2018
Thank you :)


anyusername12131

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Reply #3 on: Jun 29, 2018
Happy to help you


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