Answer to Question 1
With time, it is becoming increasingly clear that sales promotion is emerging as an important component not only of the promotional strategy, but of a company's brand strategy. Brand managers are noting that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes; consequently, companies such as Ford and Phillip Morris are involving sales promotion firms when deciding on brand strategies. Important growth is anticipated especially in the area of point-of-purchase displays.
Answer to Question 2
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MRI image of brain cancer. The bright blue color indicates where the cancer has metastasized.
A car wash reduced the price of a basic wash as a promotion and test of the market. With the ...
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