Author Question: _________________________ is defined as a concerted effort on the part of the company to generate ... (Read 96 times)

soccerdreamer_17 · **on:** Jun 29, 2018

___________________ ______ is defined as a concerted effort on the part of the company to generate good will among publics that are essential to the company.
Fill in the blank(s) with correct word

Question 2

Gatekeepers are individuals who:
A) control the flow of information.
B) complain about defective products.
C) criticize poor marketing techniques.
D) have strong ties and thus serve as a bridge between groups.
E) are informers for other social groups.