Author Question: What is true about trade shows and exhibits? a. They are a proven promotional tool capable of having ... (Read 37 times)

Jipu 123 · **on:** Jun 29, 2018

What is true about trade shows and exhibits?
a. They are a proven promotional tool capable of having a positive direct impact on sales.
b. Governments often share part of the cost of international trade shows.
c. Although they are used for business-to-business promotions, they are not used for consumer promotions.
d. All of the above are true.

Question 2

A weak dollar makes American goods and services more competitive in foreign markets.

Indicate whether the statement is true or false

asdfghjkl; · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Trade shows and exhibits constitute a proven promotional tool capable of having a positive direct impact on sales. Unlike some promotions that can be used for both the trade and consumers (e.g., sweepstakes, contests, and price deals), trade shows are not designed with the end consumer in mind. Because governments are interested in promoting business from their country, they often help companies from their countries to participate in trade shows. The U.S. government, for example, frequently shares the cost of international exhibits by sponsoring a national pavilion at the different fairs.

Answer to Question 2

T
A weak dollar makes American goods and services more competitive in foreign markets, keeps jobs at home, and decreases the trade deficit because America's workers keep more production at home and sell more goods abroad.