Which of the following is true of trade shows?
A) During trade shows, salespeople use members of different organizations to generate prospects for each other.
B) During trade shows, salespeople use company records to identify previous customers who have not placed an order recently.
C) Salespeople use trade shows to demonstrate their products and answer questions from potential customers.
D) Salespeople generate leads from noncompeting salespeople during trade shows.
E) Salespeople use trade shows to contact sales leads unannounced with little, if any, information about the lead.
Question 2
Organization of the sales force depends on the:
A) nature of the product.
B) the length of the product line.
C) the nature of the buying behavior in each segment.
D) All of the answer choices.
E) both nature of the product and the nature of the buying behavior in each segment.
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