Author Question: Research suggests that European and U.S. consumers make approximately ____ of their purchase ... (Read 63 times)

ssal · **on:** Jun 29, 2018

Research suggests that European and U.S. consumers make approximately ____ of their purchase decisions at the point of purchase.
a. 15 c. 35
b. 25 d. 50

Question 2

When we believe our freedom to choose is being threatened, a boomerang effect occurs and we engage in compliance.

Indicate whether the statement is true or false

SAUXC · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Research suggests that European and U.S. consumers make approximately 50 of their purchase decisions at the point of purchase. It is for this reason that important growth is anticipated in the area of point-of-purchase displays.

Answer to Question 2

False