Author Question: U.S. consumers make more than 50 of their purchase decisions at the point of sale. Indicate whether ... (Read 60 times)

saraeharris · **on:** Jun 29, 2018

U.S. consumers make more than 50 of their purchase decisions at the point of sale.

Indicate whether the statement is true or false

Question 2

The feeling that a purchase decision, consumption experience, or disposition decision meets or exceeds one's expectations is referred to as _____.
A) resentment
B) dissonance
C) the imaging criterion
D) the tolerance power
E) satisfaction

hollysheppard095 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
European and U.S. consumers make more than 50 of their purchase decisions at the point of sale. For this reason, point-of-purchase expenditures constitute an increasingly higher percentage of overall promotional expenditures worldwide.

Answer to Question 2

E