Author Question: Which statement regarding sales promotion activities is false? a. Unlike advertising campaigns, ... (Read 32 times)

michelleunicorn · **on:** Jun 29, 2018

Which statement regarding sales promotion activities is false?
a. Unlike advertising campaigns, promotion campaigns are rarely global in nature.
b. Sales promotion tools can actually contribute to strengthening brand perceptions.
c. Sales promotion activities are often conducted independently of advertising activities.
d. Sales promotions often face legal hurdles across countries.

Question 2

In the context of the personal form of voluntary disposition of possessions, _____ is the primary beneficiary.
A) the giver
B) the recipient
C) the society
D) a collective activist group
E) a non-profit organization

kaykay69 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Because different countries have different laws regarding sales promotions, global sales promotion campaigns are very rare. Managers are finding, however, that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes. Sales promotion activities are often conducted in conjunction with advertising activities. This may be found in the Consumer Sales Promotion section (14-2).

Answer to Question 2

A