Author Question: Which statement regarding event sponsorship is true? a. Sponsorship is losing its popularity with ... (Read 77 times)

jilianpiloj · **on:** Jun 29, 2018

Which statement regarding event sponsorship is true?
a. Sponsorship is losing its popularity with firms because of the increasing expense associated with event sponsorship.
b. There is practically no important international cultural event that does not have the backing of multinational corporations.
c. Event sponsorship is illegal in many countries outside of the United States.
d. All of the above statements are true.

Question 2

Laura used to go to a restaurant near her home. During her past few visits to the restaurant, the staff were rude and the food was served cold, even though she would always include a generous tip with the bill. This scenario exemplifies _____, according to which Laura did not perceive fairness in the exchange.
A) schematic theory
B) cause-and-effect modeling
C) cognitive dissonance
D) equity theory
E) attribution theory

ciecieme · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Sponsorship is a growing venue for international marketing communication. There is practically no important international cultural or sport-related event that does not have the backing of multinational corporations. Most governments look favorably upon sponsorship as a way of supporting the arts and sports.

Answer to Question 2

D