Which of the following is accurate concerning event sponsorship today?
a. Due to the economic recession, event spending worldwide has decreased.
b. When it comes to events, sports sponsorships no longer draw the biggest share of advertising dollars.
c. An emerging trend by the Big Three U.S. automakers is to offer face-to-face encounters between consumers and the brand.
d. The spending of North American companies has begun to grow again after a long period of inertia.
Question 2
Tiffany was surprised at work today with a cash bonus. As the account executives were preparing to leave the office, their district manager distributed 100 bills and thanked everyone for their efforts. Tiffany was incredibly surprised -she had no idea the company would hand out cash as an incentive or reward. She's wanted a certain pair of shoes she saw at the store but couldn't really justify the purchase. However, since she's received this unexpected cash bonus, Tiffany decides to stop by the shoe store after work to purchase the shoes. Tiffany's purchasing decision is influenced by which category of situational factors?
A) Her mood and condition
B) Social surroundings
C) Time perspective
D) Physical surroundings
Three Tasmanian devils feeding. Eating is a social event for the Tasmanian devil, and groups of 2 to
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