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Author Question: Sweepstakes and contests as well as incentives such as price-off reductions can be aimed at both ... (Read 69 times)

jake

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on: Jun 29, 2018
Sweepstakes and contests as well as incentives such as price-off reductions can be aimed at both consumers and the trade.
 
 Indicate whether the statement is true or false

Question 2

The feeling that consumers experience such as distress, sadness, regret, disgust, or anger after a purchase decision, consumption experience, or disposition decision is referred to as _____.
 A) goal congruence
  B) dissatisfaction
  C) expectation confirmation
  D) withdrawal
  E) schema disconnection


nanny

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Sweepstakes and contests as well as incentives such as price-off reductions can be aimed at both consumers and the trade.

Answer to Question 2

B


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