The biggest difference between contests and sweepstakes is that: ...

[Zulu123]

The biggest difference between contests and sweepstakes is that:
 a. contests can require an entry fee, and sweepstakes cannot.
  b. contests generate long-term interest in a brand, and sweepstakes generate immediate interest.
  c. contests require skill, and sweepstakes require luck.
  d. contests focus on the game, and sweepstakes focus on the brand.

Question 2

What does the acronym STP mean?
 a. Sales, Target, Product
  b. Sell To People
  c. Segmenting, Targeting, Positioning
  d. Sell The Product

[rleezy04]

Answer to Question 1

c

Answer to Question 2

c

[Zulu123]

YES! Correct, THANKS for helping me on my review

[Alyson.hiatt@yahoo.com]

Gracias!