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Author Question: Even companies that have strong relationships with an advertising agency frequently allow ... (Read 19 times)

jace

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on: Jun 29, 2018
Even companies that have strong relationships with an advertising agency frequently allow international subsidiaries to make their own sale promotion decisions.
 
 Indicate whether the statement is true or false

Question 2

In the context of consumer learning, when motivation is low, consumers will:
 A) rely less on hypothesis testing.
  B) rely less on classical conditioning.
  C) generate a number of hypotheses to match the learning.
  D) rely less on operant conditioning.
  E) actively engage in the process of learning from experience.


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cassie_ragen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Even companies that have strong relationships with an advertising agency frequently allow international subsidiaries to make their own sale promotion decisions. Coke Brazil has traditionally created all sales promotion in-house for example.

Answer to Question 2

A


jace

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Reply 2 on: Jun 29, 2018
Wow, this really help

samiel-sayed

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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