Even companies that have strong relationships with an advertising ...

[jace]

Even companies that have strong relationships with an advertising agency frequently allow international subsidiaries to make their own sale promotion decisions.
 
 Indicate whether the statement is true or false

Question 2

In the context of consumer learning, when motivation is low, consumers will:
 A) rely less on hypothesis testing.
  B) rely less on classical conditioning.
  C) generate a number of hypotheses to match the learning.
  D) rely less on operant conditioning.
  E) actively engage in the process of learning from experience.

[cassie_ragen]

Answer to Question 1

T
Even companies that have strong relationships with an advertising agency frequently allow international subsidiaries to make their own sale promotion decisions. Coke Brazil has traditionally created all sales promotion in-house for example.

Answer to Question 2

A

[jace]

TYSM

[EAN94]

Excellent