Author Question: Corporate advertising is used by companies to stress a particular point of view. Indicate whether ... (Read 72 times)

codyclark

  • Hero Member
  • *****
  • Posts: 538
Corporate advertising is used by companies to stress a particular point of view.
 
 Indicate whether the statement is true or false

Question 2

Consumer learning from marketer-controlled information is often limited because:
 A) of the lack in processing ability of consumers.
  B) consumers cannot relate it to their lives.
  C) it does not match consumer decision-making patterns.
  D) consumer memory retaining power is minimal.
  E) consumers perceive the message to be of low credibility.



KKcool

  • Sr. Member
  • ****
  • Posts: 340
Answer to Question 1

F
Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view.

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

For a complete list of videos, visit our video library