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Author Question: Which type of advertising is used by companies to stress a particular point of view? a. Corporate ... (Read 27 times)

asan beg

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on: Jun 29, 2018
Which type of advertising is used by companies to stress a particular point of view?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Umbrella advertising

Question 2

In the context of service recovery, which of the following should businesses do when customers respond aggressively to a problem?
 A) Remind customers of their contract of purchase
  B) Give customers choices to allow them to feel in control of the situation
  C) Give customers a rational response explaining the situation
  D) Offer customers a discount on all the products to rebuild their satisfaction levels
  E) Sincerely apologize to the customers


chloejackso

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

Answer to Question 2

B


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