« previous next »

Author Question: Which type of advertising is used by companies to stress a particular point of view? a. Corporate ... (Read 75 times)

asan beg

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which type of advertising is used by companies to stress a particular point of view?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Umbrella advertising

Question 2

In the context of service recovery, which of the following should businesses do when customers respond aggressively to a problem?
 A) Remind customers of their contract of purchase
  B) Give customers choices to allow them to feel in control of the situation
  C) Give customers a rational response explaining the situation
  D) Offer customers a discount on all the products to rebuild their satisfaction levels
  E) Sincerely apologize to the customers


chloejackso

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Sarah Sze, Triple Point (Pendulum). Sarah Sze, Triple Point (Pendulum).
Develop a Patient Teaching Handout About Stress Develop a Patient Teaching Handout About Stress
POWER POINT PRESENTATION logo POWER POINT PRESENTATION logo
Landmarks of the anterior thorax, anterior view Landmarks of the anterior thorax, anterior view
Inferior view of distal ends of radius and ulna Inferior view of distal ends of radius and ulna
Point of Intersection of 2 Circles Point of Intersection of 2 Circles
Video: Fetal development - Weeks 9 to 38

For a complete list of videos, visit our video library