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Author Question: When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the ... (Read 48 times)

leo leo

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on: Jun 29, 2018
When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song and wished Chinese consumers a happy New year from Phillip Morris companies, it was engaging in advocacy advertising.
 
 Indicate whether the statement is true or false

Question 2

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.
 A) impulsiveness
  B) purchase derogation
  C) post-consumption dissonance
  D) post-decision regret
  E) decision disposition


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akudia

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The Chinese New Year advertisement is an example of corporate advertising. Since no issues were addressed, this is not an example of advocacy advertising.

Answer to Question 2

D


leo leo

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

softEldritch

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Reply 3 on: Yesterday
Excellent

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