When Philip Morris aired an advertisement portraying traditional ...

[leo leo]

When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song and wished Chinese consumers a happy New year from Phillip Morris companies, it was engaging in advocacy advertising.
 
 Indicate whether the statement is true or false

Question 2

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.
 A) impulsiveness
  B) purchase derogation
  C) post-consumption dissonance
  D) post-decision regret
  E) decision disposition

[akudia]

Answer to Question 1

F
The Chinese New Year advertisement is an example of corporate advertising. Since no issues were addressed, this is not an example of advocacy advertising.

Answer to Question 2

D

[leo leo]

Excellent

[at]

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