Author Question: When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the ... (Read 74 times)

leo leo · **on:** Jun 29, 2018

When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song and wished Chinese consumers a happy New year from Phillip Morris companies, it was engaging in advocacy advertising.

Indicate whether the statement is true or false

Question 2

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.
A) impulsiveness
B) purchase derogation
C) post-consumption dissonance
D) post-decision regret
E) decision disposition

akudia · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
The Chinese New Year advertisement is an example of corporate advertising. Since no issues were addressed, this is not an example of advocacy advertising.

Answer to Question 2

D