This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the ... (Read 87 times)

leo leo

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song and wished Chinese consumers a happy New year from Phillip Morris companies, it was engaging in advocacy advertising.
 
 Indicate whether the statement is true or false

Question 2

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.
 A) impulsiveness
  B) purchase derogation
  C) post-consumption dissonance
  D) post-decision regret
  E) decision disposition


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

akudia

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The Chinese New Year advertisement is an example of corporate advertising. Since no issues were addressed, this is not an example of advocacy advertising.

Answer to Question 2

D


leo leo

  • Member
  • Posts: 566
Reply 2 on: Jun 29, 2018
Wow, this really help

at

  • Member
  • Posts: 359
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Traditional animal phylogeny based on body plans. Traditional animal phylogeny based on body plans.
Traditional Chinese Medicines Reveals Legality Issues and Health Safety Concerns Traditional Chinese Medicines Reveals Legality Issues and Health Safety Concerns
Detail of the Chinese-style gate of Nishi Hongan-ji in Kyoto; Momoyama period; National Treasure Detail of the Chinese-style gate of Nishi Hongan-ji in Kyoto; Momoyama period; National Treasure
A noose hanging from a “Liberty Tree” reveals this artist’s bias: The “tar-and-feathering” of a Brit A noose hanging from a “Liberty Tree” reveals this artist’s bias: The “tar-and-feathering” of a Brit
William Morris, Page from a specimen book with sample proof letters, Kelmscott Press. William Morris, Page from a specimen book with sample proof letters, Kelmscott Press.
Philip Seymour Hoffman Philip Seymour Hoffman
Video: A timeline of the teeth (Explained - No Audio)

For a complete list of videos, visit our video library