This topic contains a solution. Click here to go to the answer

Author Question: When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the ... (Read 90 times)

leo leo

  • Hero Member
  • *****
  • Posts: 566
When Philip Morris aired an advertisement portraying traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song and wished Chinese consumers a happy New year from Phillip Morris companies, it was engaging in advocacy advertising.
 
 Indicate whether the statement is true or false

Question 2

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.
 A) impulsiveness
  B) purchase derogation
  C) post-consumption dissonance
  D) post-decision regret
  E) decision disposition



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

akudia

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

F
The Chinese New Year advertisement is an example of corporate advertising. Since no issues were addressed, this is not an example of advocacy advertising.

Answer to Question 2

D




leo leo

  • Member
  • Posts: 566
Reply 2 on: Jun 29, 2018
Wow, this really help


okolip

  • Member
  • Posts: 362
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

For a complete list of videos, visit our video library