Author Question: In essence, blog posting encompasses any subscription-based or pay-per-use service that is in real ... (Read 104 times)

moongchi

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In essence, blog posting encompasses any subscription-based or pay-per-use service that is in real time and over the Internet.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which type of marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation?
 a. Domestic marketing c. Multinational marketing
  b. Export marketing d. Global marketing



lgoldst9

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Answer to Question 1

False

Answer to Question 2

D
In domestic or export marketing, product may flow to other countries, but no marketing activity occurs. In international or multinational marketing, markets are segmented. Only global marketing seeks a universal segment of consumers across markets.



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