Which of the following would be the most effective headline for a ...

[corkyiscool3328]

Which of the following would be the most effective headline for a new posting on a business blog?
 
  A) You Might Already Know It, But...
  B) Random Thoughts From My Addled Brain
  C) Things We Thought You Needed to Know
  D) Seven Reasons To Switch Your Smartphone Carrier
  E) Our New Products: A Brief Overview

Question 2

If a customer uses the comment feature to criticize the content of your business blog,
 
  A) you should respond promptly and honestly.
  B) ignore it unless the critic is incorrect.
  C) post it, and follow with a blog entry to show your audience that it will not be tolerated.
  D) you should immediately shut the blog down to avoid potential harm to your reputation.
  E) remove the specific comment.

[coyin]

Answer to Question 1

Answer: D
Explanation: D) A headline needs to grab the reader's attention in a split second by promising something useful, surprising, challenging, or otherwise different from what the reader already knows. Headlines should be as short as possible and suggest that the information in the post will be easy to read and use. List headlines that cut right to the heart of something readers care about, such as 10 Reasons You Didn't Get that Promotion or Seven Ways to Save Money with Your Smartphone.

Answer to Question 2

Answer: A
Explanation: A) Always be transparent and honest. Honesty is always essential, of course, but a particular issue that has tripped up a few companies in recent years is hiding behind an online blogging persona. Regardless of whether the critic or complaint is correct or incorrect, you should always respond honestly and promptly. Posting a complaint with a blog entry blasting the commenter is not good customer service. Shutting down your blog because of a complaint is not good customer service.

[corkyiscool3328]

Gracias!

[Joy Chen]

Excellent